Films So Good

Switzerland Tourism’s latest ad film celebrates autumn, featuring Brand Ambassador Roger Federer and actor Mads Mikkelsen. The ad captures the two enjoying the season’s charm, revealing a playful and fun side of Swiss autumn. This isn’t Federer’s first tourism ad for Switzerland, as he has previously teamed up with Robert De Niro, Anne Hathaway, and Trevor Noah.

The ad shows Federer and Mikkelsen attempting to create a polished tourism promotion, but it quickly turns into Mikkelsen taking a detour through nature, involving barefoot yoga, tree-hugging, and a spontaneous dip in a freezing mountain lake. Mikkelsen is seen tasting rain, nibbling on moss, resting his face against a cow, swinging from a tree, and playing with fallen leaves.

Federer is seen patiently waiting as Mikkelsen immerses himself in ‘connecting with nature.’ In a twist, Mikkelsen eventually returns, asking the crew to be ready to roll, only to discover Federer has gone missing. The film concludes with Mikkelsen stumbling upon Federer, who is now enjoying autumn buried in fallen leaves.

Watch the funny ad below:

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